Explain to your investors how are you going to advertise and sell your product to your target customer 📣
We recommend using one of the three frameworks 🎯
(1) Elaborate your marketing and sales plan by channel.
(2) Detail your plan along the customer journey, from awareness creation to buying your product, to converting them into your brand ambassadors.
(3) The classical approach, describe your marketing plan along the 4Ps (Product plan, Promotional activities, Pricing strategy, and Place or distribution channels).
🌟 Whichever framework you decide to use, make sure that you include the activities you will perform to attract customers and the Key Performance Indicators (KPIs) that you measure in order to evaluate the success of your marketing and sales strategy.