This page must contain a detailed explanation of the problems you try to solve and the solution you offer 💪
Basically, here you need to prove to the investor that you know your target customers. And by doing so, you know what are their key problems and how your solution can help them.
Problem part ⚠️
(1) Quantify the problems with numbers.
(2) Write them in a way that the audience can connect with the problems on a personal level.
(3) Show that someone important in your field has also identified these important problems.
Your solution should make your customers’ lives better in some way. Providing use cases is an effective way to help your audience understand your solution and value proposition.
Solution part ✌️
(1) Keep it simple for the audience to understand it and think to themselves:
💪 Yes, this solution really solves those big problems.
(2) If your solution is unique and you get this amazing reaction, be ready to answer the follow-up question:
💡 How come no one else before you came up with this solution?