Problem Slide

Explain the key problems that your target customers are facing and that your business solves 👀

Describe how the customer addresses these problems today and why the current solutions are inadequate 👌

The problems demonstrate the necessity of your product or service in the market. It should be concise (one to three problems), easy for the audience to understand, and big enough for the audience to care. 

If you can 👇

(1) Quantify the problems with numbers.

(2) Write them in a way that the audience can connect with the problems on a personal level.

(3) Show that someone important in your field has also identified these important problems - You have hit the jackpot 🎰

The ideal response from your audience should be 👇

“Yes, these are real and big problems, and if solved, the customer will switch to using your product or service”.