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  2. Winning Pitch
  3. Writing Instructions for Default Sections

Summary Slide

The summary slide should introduce the Business in simple and clearly understood terms ✔️

(1) In one to three sentences, you should describe your product, the target customer, the problem that it solves for its user, and how it solves it.

(2) Alternatively, you could describe your unique value proposition in comparison to the products and services of an established company.

📢 Examples

Company XYZ is like Company ABC (some well-known company) but for the XXX industry.


Company XYZ is a Description of an Offering that helps A Defined Target Customer to solve a Description of a Problem with a Secret Sauce.


2 slide