Traction Slide

The best way to convince investors to believe in you is to show them a record of success🔝

Use this slide to prove, beyond doubt, that your customers confirm that you have a great product that they love using.

For existing companies, this is quite easy 🚀

Include quantitative information about the recent performance of your company showing fast growth in your revenues, number of customers, customer satisfaction scores, customer reviews, profits, repeat usage by customers, engaged and growing followers on social media, etc.

If you are a startup that has not launched yet, creating the traction slide is much more difficult, but just as important 🔜

You don’t have past revenue or customer data, so what you can use for the traction slide are contracts or letters of interest from potential customers, quotes from potential customers that have seen your product, survey results, endorsements from experts in your field, results of beta testing, results of technical tests vs competition, etc. Getting any of this information is not always easy, but it is worth the effort.