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  2. Winning Pitch
  3. Writing Instructions for Default Sections

Why Now Slide

Use this slide to show that now is the right time to be in this business💡

Your idea can be great, but if the time is not right, there is a higher risk of failure. For example, a subscription business idea could have been great even 20 years ago, but there was no cloud infrastructure to support such a business.

In this slide, you want to show specific market trends that confirm the need for your product in the market 🔍

In addition to a current need, if the trends show expected rapid market growth, then you have hit the jackpot.  Market trends could include changes in consumer behavior, emerging technologies, regulatory shifts, or market growth projections.

📢 Example 

About Modeliks
It shows that 5 years ago, very few companies were ready to use SaaS business planning software. Just 5 years later, the majority of companies are looking to switch from the standard spreadsheet and word tools to SaaS business planning software.

This is a shift in user behavior that confirms both the customer need and rapid growth in the market for SaaS business planning software 🔝


why now slide